Footfall Analyst — Retail Intelligence Agent

Know Exactly How Many Walked In. And How Many Bought.

VIZO361 Footfall Analyst counts every visitor, maps peak hours, tracks zone dwell time, and calculates your real conversion rate — on your existing store cameras. No new hardware.

Book a 30-Day Pilot See What It Measures
Works on Any CCTV Brand · ISO 27001 · DPDP · GDPR · India Data Residency · 30-Day Pilot
40% Revenue-per-Sqft Improvement

Stores using AI footfall analytics report 20–28% conversion rates vs 12–18% without. VIZO361 clients report 40% revenue-per-sqft improvement within 6 months — by staffing peak hours correctly and eliminating queue abandonment.

7 Retail Metrics from Your Existing Cameras

Every number your store manager needs to make smarter staffing and merchandising decisions.

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Entry Count

Exact visitors per hour, day, week

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Exit Count

Tracks customer duration inside store

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Peak Hour Heatmap

When your store is busiest — hour by hour

Zone Dwell Time

How long shoppers spend in each department

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Queue Depth

Live queue length at POS / fitting rooms

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Conversion Rate

Footfall ÷ transactions — real, not guessed

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Multi-Store Comparison

All locations ranked in one dashboard

From Camera to Insight in 3 Steps

No new hardware. No rewiring. Your store is live within 5 days.

01

Existing Cameras Feed the AI

Your store's RTSP cameras stream to VIZO361 — whether they're Hikvision, Dahua, CP Plus, or any ONVIF brand. No new hardware. No new wiring. Your existing NVR stays in place.

02

AI Counts, Tracks and Maps

People counting with direction detection, zone heat mapping, queue depth monitoring, and dwell time tracking — all running simultaneously on your live camera feed, 24/7.

03

Dashboard + Automatic Alerts

Live dashboard available on desktop and mobile. Daily and weekly reports emailed to your manager. WhatsApp alert when queue depth crosses your threshold so staff can open a new till immediately.

Hardware Actuation: Footfall Analyst Triggers Physical Actions

PA Announcement when queue depth exceeded WhatsApp alert to store manager Peak hour staffing notification Real-time dashboard update

AI Footfall vs IR Beams vs Manual Counting

IR beam counters tell you a number. VIZO361 tells you what to do about it.

Feature IR Beam Counters (₹15K+/door) Manual Counting VIZO361 Footfall AI
Uses existing cameras ✗ New hardware per door ✗ Human labor ✓ No new hardware
Zone dwell time analytics
Peak hour heatmap Basic ✓ Hour-by-hour
Queue depth monitoring ✓ Live + alert
Multi-store dashboard ✓ All stores in one view
Staff exclusion ✗ Counts staff too Inconsistent ✓ Configurable zones
Upfront cost ₹15,000+ per door Ongoing labor cost Software only — your cameras

Who Uses Footfall Analyst

Any retail or service environment where visitor volume drives revenue decisions.

Apparel Retail
Shopping Malls
Electronics Stores
QSR / Food Outlets
Bank Branches
Jewellery Showrooms

Footfall Analyst — Common Questions

How accurate is it at crowded doorways?

VIZO361 achieves 95%+ accuracy even in crowded bi-directional doorways. The AI differentiates between people entering and exiting simultaneously and handles overlapping or occluded individuals. Accuracy is validated through physical count audits during the pilot period.

Does it distinguish staff from customers?

Yes. Footfall Analyst supports staff exclusion zones — staff entering through a back entrance or wearing identifiable uniforms can be excluded from footfall counts. This ensures your conversion rate calculations reflect actual customer traffic, not employee movements.

Does it work on 720p cameras?

Yes, 720p cameras are supported for standard doorway counting. For zone analytics and dwell time tracking across larger floor areas, 1080p or higher is recommended for better per-zone accuracy. We assess your existing camera infrastructure during pilot setup at no cost.

Can I see data for 10 stores in one dashboard?

Yes. VIZO361's multi-store dashboard shows all locations in a single view — ranked by footfall, conversion rate, and peak hour patterns. You can drill into any individual store and compare performance across your entire network. Ideal for retail chains and franchise operations.

What if my store has multiple entrances?

Multiple entrance cameras are aggregated automatically. VIZO361 counts each entrance separately and combines them into a total store footfall figure. Per-entrance data is also available for stores wanting to understand which entry point draws more traffic or needs more staffing.

See Your Real Conversion Rate in 30 Days

No new hardware. Deployed on your existing cameras. Footfall Analyst live in under 5 days.

Book a Pilot — Free for 30 Days